I think the issue is this atm. People who bought an Intel processor in the 4th,5th and 6th gen CPUs basically have no reason to upgrade their systems even in the foreseeable future. 4770k for instance in 2013 is still an extremely fast processor that majority of games to this day do not fully utilize. GPUs over the past 4 years have exploded performance-wise and Nvidia beat AMD to the punch releasing a whole new architecture a year before Vega so everyone who bought a 10xx series has no reason to fork over money for another card that will have minimal increases if any at all.... Maybe next gen past Vega, AMD will be viable over the 10xx or Volta.