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Feature: Remember When Atari Turned Down Nintendo And Sega?

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How different things could have been.

When you think of the key names in the history of video games hardware, a few notable monikers spring to mind. Nintendo is obviously one of them; the Japanese veteran has been a major part of the industry since the '80s, and has maintained a position of importance and influence despite numerous challenges from rivals. Speaking of which, Sega is another name that crops up; while the company no longer dabbles in video game hardware outside of the odd arcade machine, it was, for a long time, Nintendo's main competitor.

Then there's Atari – the company that arguably did the vital pathfinding in the realm of home video games that allowed companies like Nintendo and Sega to flourish. Atari created the first truly mass-market home gaming system in the shape of the VCS (later renamed the 2600 –
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, incidentally), and also pioneered the concept of licencing the software of other companies when it paid Taito for the rights to port Space Invaders to its console. It even inadvertently created the concept of third-party publishing when it treated four of its key staffers – David Crane, Larry Kaplan, Alan Miller and Bob Whitehead – so poorly that they decided to leave and set up Activision, the first video games company of its kind.

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