A guarantee of quality, or a relic from the past?
Picture the scene; it's the mid-'80s, the American home video game market is in the pits, and Nintendo – an upstart Japanese company that only really has
As it happens, Nintendo's approach included many key points; the NES had a front-loading cartridge system which resembled a VCR (not a games console, honest!) and even shipped with R.O.B., a robotic buddy who made the package seem toy-like and approachable. However, arguably the most important part of the company's approach was the famous 'Original Nintendo Seal of Quality', a white-and-gold badge which was printed on cartridges and packaging to assure consumers that they were getting a top-notch product, and not the kind of shoddy game that sank the Atari 2600 – and the industry itself.
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Picture the scene; it's the mid-'80s, the American home video game market is in the pits, and Nintendo – an upstart Japanese company that only really has
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to its name in terms of global commercial success – is trying to sell consoles to people who still remember the video game crash of 1983; a period typified by a flood of terrible games, some of which were so bad they were put in
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. How do you convince an entire nation that thinks games consoles are a dead end to buy your new and expensive home entertainment system?As it happens, Nintendo's approach included many key points; the NES had a front-loading cartridge system which resembled a VCR (not a games console, honest!) and even shipped with R.O.B., a robotic buddy who made the package seem toy-like and approachable. However, arguably the most important part of the company's approach was the famous 'Original Nintendo Seal of Quality', a white-and-gold badge which was printed on cartridges and packaging to assure consumers that they were getting a top-notch product, and not the kind of shoddy game that sank the Atari 2600 – and the industry itself.
Read the
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