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Talking Point: The Pokémon Trading Card Game Is In Desperate Need of An Evolution

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The famous card game is in danger of being left behind by its rivals.

Ever since the release of
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in the summer of 2016, the Pokémon brand has been going through a period of transition. There’s been a handful of mobile games ranging from the simplistic
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to the surprisingly complex
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. We’ve seen the company’s mascot turn into a
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, soon transitioning to the
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and voiced by one of the most
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. Despite the Pokémon Company branching out of their usual comfort zone, they’ve stayed true to their origins with a lovingly remade version of
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in the form of
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, capturing the nostalgia of fans that have been there from the start, as well as those ready to begin a new adventure.

Pokémon is no longer just aimed at children. Staying relevant for twenty years is no mean feat and is a long way past being just a 'flash in the pan' fad. Pokémon GO continues to make millions of dollars a month in revenue and with a blockbuster premiere around the corner and the imminent announcement and subsequent release of
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, it’s sure to maintain appeal for some time to come. However, one element of Pokémon’s brand that could appear less innovative than the rest is the
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.

Read the
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