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E3 Reportedly Set To Be Rebranded As A "Fan, Media And Influencer Festival" Next Year

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With "queuetainment" and 10,000 more attendees.

The Entertainment Software Association is set to make some rather significant changes to the annual gaming trade event, E3. Starting from E3 2020, it hopes to turn the event into a "fan, media, and influencer festival".

The news comes from an E3 2020 planning document, as reported on by
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. In a pitch deck reportedly intended for the lobbying group’s members, ideas including "experience hubs" and influencer and paid celebrity deals were shared, with one example suggesting that members of the Los Angeles Lakers could play a basketball video game in front of fans.

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