Ill say this. (Their programs)
Gigabyte lighting - Awful. I want to return my motherboard just so i dont have to use this crap
Asus aura lighting - ehhh its AIGHT
Cam software - OH MY GOD CAN I HOOK ALL OF MY LIGHTS TO THIS THING?! ITS AMAZING.
Worth. I have one in my main rig, one in my secondary and one to light behind my monitors and tv. I never go full rgb rainbow mode unless I'm showing someone, it's just nice to have options for colors, and it was simpler to get another one for bias lighting for my tv rather than trying to run regular led strips.