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Feature: Uncovering The Story Behind Nintendo's Most Bizarre Tie-In

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‘90s Mario mania, posthumous endorsements and White Knuckle Scorin'...

Uncanny, no?

It’s Saturday morning and we’re relaxing on the sofa with a coffee, idly scrolling through Twitter while MTV Classics plays in the background. The 1992 video for Roy Orbison’s posthumously released track 'I Drove All Night' plays. Now, we’re partial to Roy, the American singer-songwriter behind such classics as 'You Got It' and 'In Dreams'. He rose to fame in the ‘60s and was in the midst of a career renaissance in 1988 when a heart attack took him at the age of 52. His back catalogue enjoyed a revival shortly afterwards, thanks partly to the prominent use of his signature track in the hit film Pretty Woman. Consequently, despite hailing from an earlier generation, Orbison’s songs fire up late ‘80s, early ‘90s nostalgia for us in the same way as double denim and
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