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As Cloud Gaming Steals Headlines, Nintendo's Latest Japanese Ads Highlight The Strength Of Switch

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Chillout time, offline.

Nintendo of Japan has released four new advertisements showcasing the many strengths of the Nintendo Switch. As usual, the marketing message is on point and these will likely play quite well with their target demographics.

The first advertisement focusses on Nintendo's unique games on the Switch, such as
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,
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and
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. These are experiences which you won't get anywhere else – that seems to be the message here.

The other three ads focus less on the games and more on the versatility of the Switch. One shows a young lady getting a bit of much-needed chillout time to herself gaming on a long coach journey (try doing that with
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when you go through a tunnel), while another ad depicts family time with a father and son. When the little nipper eventually nods off, the dad gets a bit of time to play the game he wants to on his own.

Read the
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