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Talking Point: Should Nintendo Be Concerned About Google's Play For Gamers?

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Keep your friends close.

‘Gather Around’ everyone, Google commands. Unless you’ve been actively avoiding it, you’ve probably heard about the company’s plans to reveal
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at this year’s Game Developers Conference taking place in San Francisco next week. The latest teaser for the keynote – the company’s first at GDC since it began attending – seems to suggest a serious attempt to court console gamers, with highly detailed environments that nod towards a wide range of genres shown as the camera slowly approaches a grand, light-filled entrance…

As teasers go, it’s a good one, casting viewers themselves as ‘the future of gaming’. That phrase carries the caustic odour of PR, but we’d assume the web giant has better instincts than to prime an audience with hyperbole before unveiling some sort of
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that streams mobile games to the telly. All evidence points to something more substantial, and that ‘Gather Around’ tagline implies some sort of social angle, too.

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