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Nintendo's Holiday Television Advertising Promotes Pokémon, As PlayStation Once Again Takes Out Top Spot

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Peaking at the right time.

As the holiday season is now underway, Nintendo's television advertising within the US has steadily increased. According to GamesBeat and its partner iSpot.tv - a real-time television ad measurement company - Nintendo was the second highest most-seen video game industry brand from 16th October through to 15th November.

Nintendo gained 755 million impressions from 18 commercials which aired over 4,800 times. The
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spot was the most-seen, gaining 198 million impressions. Nintendo's commercials predominantly targeted younger audiences during programs such as SpongeBob SquarePants and Family Guy, across networks including Nick, the Disney Channel and Adult Swim.

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